Typography

From the website 'Dafont', we collected a variety of different fonts that we liked for both our film title and the credits and asked our target audience which they liked. They could choose three and then we tallied to find out the favourites:

We asked our peers which fonts they liked because they're who our target audience is and their opinion is vital. We, as the creators, have an opinion but it is for the audience that we are making it for, thus we want to find out which types of font they like for both the title and the credits.

This is the font we decided on to be for our title:

We have chosen this font because we like the elegance and sophistication to it. We also feel like it fits with our genre and overall feel of the footage in our opening sequence. I think that it would appeal to our target audience, particularly females, due to the pretty style and overall look.


This is the font we decided on for our opening credits:

We like this font for our opening credits as it is quite simple and so don't distract from the footage playing, however is also quite classy and sophisticated. This again fits with our footage and voice-over, and I particularly like the overall shape of it with it's curves and edges.


This is the font we decided on for our production and institution credits:

We also decided to use a different font with the text for the credits about the production and institution. We have used a simpler and more bold style due to the importance of what is being said, and also because it is the only text that has only a black screen behind and thus your whole attention is on it.